[DHB] Eat BEFORE Shopping - Here's why...

Published: Fri, 04/25/14

Subject: [DHB] Eat BEFORE Shopping - Here's why...

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In Today's Issue

  • Announcing: Doctor Approved Store Cupboard Remedies that Really Work...
  • No Surprise: Hungry Shoppers Choose Unhealthier Food...
  • Are Your Genetics Keeping You Fat? (1 tip to change fast)
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No Surprise: Hungry Shoppers Choose Unhealthier Foods...

Dear Reader,


Research has come to support what you may understand from experience - hungry shoppers tend to make unhealthier food choices when shopping for groceries according to a small study. It's well known that when you're hungry, your judgment about food is impacted, and not in a good way either.

The work was conducted by a team from Cornell University and appears in the Journal of the American Medical Association International Medicine. The project had two parts, a lab study and a field study; both designed to see if short-term food deprivation would impact shopping habits. Both lab and field studies can be sources of good information on how people react in given situations, but they do have bias and other issues that you need to keep in mind when evaluating the findings. We do know that food deprivation has been found to alter how much people buy, fasting is known to change how the brain reacts to certain foods, so the team was trying to see if shopping while hungry would impact the types of foods people might buy.

For the first part of the study, the team recruited 68 paid subjects aged 18 to 62 years old who were asked to avoid eating for five hours before the start of the experiment. They were grouped in sessions of from 6 to 12 people. In half the sessions the subjects were offered crackers and asked to eat enough to feel full, while the other sessions were not offered food. Both groups then took part in a simulated grocery shopping experiment where both low calorie foods and higher calorie options were available, but displayed without prices. Food choices were recorded and compared.

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No Surprise: Hungry Shoppers Choose Unhealthier Foods Continued...

During this part of the research, the team saw that people who were hungry chose more high calorie foods (6 vs. 4) than those who had just finished the snack. Otherwise, both groups brought a similar number of items, and both picked up a similar number of low calorie foods.

The second part of the work involved observing subjects in a more natural setting, tracking the food purchases of another 82 subjects. One group was tracked during the early afternoon (low hunger hours) while the second group was tracked during the early evening considered to be high hunger hours.

This portion of the study When people went food shopping at times of day (late afternoon for example) when they should be hungry, they bought fewer low calorie foods (8 vs. 11) than those who shopped when less (early afternoon) apt to be hungry. There was no different in the number of high calorie foods bought by either group, but the ratio of low to high calorie foods was higher (better) in the early afternoon shoppers than for the early evening shoppers.

So grab a snack before you head out.

If you're trying to lose weight, a smart strategy is to plan your shopping trips for your least hungry times of day. Create a shopping list of ingredients or healthy foods you enjoy before you leave the house and stick to it.


To your good health,

Kirsten Whittaker
Daily Health Bulletin Editor




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Sources:

http://www.nhs.uk/news/2013/05May/Pages/Hungry-shoppers-may-choose-unhealthier-foods.aspx

Research letter, 06.24.13, Journal of the American Medical Association Internal Medicine:
http://archinte.jamanetwork.com/article.aspx?articleid=1685889



















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